LA CRÈME AREA RUG

La Creme Area Rug

The La Creme Area Rug is a beautiful addition to the minimalist's home and anything but boring! The neutral color palette, chevron motif and plush pile will enhance your living room or bedroom. A subtle fade of color + design display elevated artistry that your feet will be dancing to. Perfect for a living room or bedroom. 

• Size: 5'5" x 8'6"
• Material: 100% Wool
• Handmade in Beni Ourain, Morocco

This piece was was sourced ethically from female weaving cooperatives in Morocco and is aged to perfection. Berber rugs are touchstones, telling the story of the place and artisan that wove them.  They hold a rich mythology and a living relationship, ushering you to drop into a state of remembering.  These are heirloom pieces, encapsulating sensory positive design to create a sense of sanctuary within your home. We have a deep value and appreciation for imperfection.  We hope you enjoy these touchstones as much as we do.  

This rug was intentionally chosen from rich ancestry.  We hope it brings perspective and an artisan touch to your home.   We aim to act as a global bridge, sourcing storied items to stir a remembering deep within.  Community minded, relational design is here to bring warmth and an instant feeling of belonging to you and your space.

Care: Vacuum regularly to remove dirt and excess fuzz that may accumulate on the rugs surface. We recommend a stationary soft brush edge that will gently massage the pile. Consider flipping the rug over and vacuuming the underside of the rug as well.  Properly cushion and secure your rug with a gripper pad.  Get your rugs professionally cleaned at regular intervals, once or twice a year.  In-between, do as the berbers do.  The traditional Moroccan technique– hanging your rug to bake in the sun for a few hours, shaking out the dust and dirt before bringing it back into your home. This is the best method for consistent maintenance of your rug.  

Photo taken by Josh Chang / Location Urbanite